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What Is Life Insurance?

4 friends taking a selfie and laughing.

As you get older, it’s natural to think about the future. How will you spend your golden years, and what will happen to the people you love when you pass away? While it’s not a topic anyone wants to dwell on for too long, being financially prepared can take a lot of the pressure off, leaving you free to live life to the fullest. This is where life insurance could help! 

What is life insurance? 

In basic terms, life insurance is a way to secure a sum of money that can be claimed by a beneficiary after you pass away. When you take out a policy, you’re making an agreement to pay a monthly sum (premiums) to your insurance provider, and in turn they’ll pay out an agreed sum of money to your loved ones after you’re gone.

At Zesty Insurance Agency we know that your needs and priorities can change later in life, which is why our policies are designed with you in mind. With guaranteed coverage for Canadian residents aged 40-801, getting life insurance with Zesty is as simple as can be - leaving you free to get back to something more exciting! 

Do I need life insurance? 

Life insurance is a smart option for many people. If you have outstanding mortgage payments, debts or other financial obligations that you wouldn’t want your loved ones to inherit, it might give you peace of mind to put some protection in place. It could also help if you have dependents, or if you want to leave a gift behind for your kids or grandkids.

What kind of coverage is available? 

All of our policies offer whole of life coverage. We can offer single or joint policies (where a joint policy is simply two single policies purchased together), with either level or increasing coverage.  If you choose level coverage, your premiums and benefit amount will remain the same throughout your policy life, but if you choose our increasing benefit option, your premiums will increase by 4.5% each year and your total benefit amount will increase by 3% each year.  

Increasing your benefit year over year could help your policy to keep up with the cost of living. If you choose an increasing benefit, you’ll also have the choice to opt-out on your next increase, but if you opt out for three consecutive years, the increasing benefit option will be permanently removed from your policy so your coverage will remain level. 

No matter the policy type, you’ll be covered for the rest of your life. So, as long as your monthly premiums are paid, you can set your worries aside for good once you’re covered with Zesty Insurance!

If you would like to get more information about the coverage offered by Zesty Final Expenses Insurance, we can send you out a free information pack. It can help break down the ins and outs of Zesty Insurance, to help you feel confident that your policy meets your needs.

How do I get Zesty Insurance coverage?

Part of what makes us stand out from other providers is the fact that our coverage is available exclusively through Zesty Insurance Agency. This means that you can be sure you’re getting the best price with no additional broker fees, and you’ll also have the benefit of dealing directly with expert agents who know our policies inside out. 

Getting covered with Zesty Insurance Agency couldn’t be easier – if you’re a Canadian resident aged 40-801 you’re already guaranteed acceptance. All you need to do is apply for a quote online or speak to our friendly Canadian based customer service team on

What is covered under my policy? 

All our policies are whole of life, which means that you’ll have coverage for as long as you continue to pay your premiums. You’ll be covered for death by accidental causes2 from day one, with a payout of 3x your chosen benefit amount - so you’ll have immediate reassurance that the people you love will be protected if the unexpected should happen. 

If you pass away from natural causes in the first 12 months of your policy, we’ll refund your premiums paid to date but will not pay the benefit amount. After the first year, you’re covered for all causes of death (excluding suicide), and after two years you’ll be covered for death by any cause. 

How much coverage can I get? 

You can get coverage of up to $25,000, with a minimum benefit amount of $3,000. The amount of coverage you choose will depend on what you need it for – will your life insurance cover your funeral costs or outstanding debts, or is the payout simply a gift to help your kids and grandkids live a full and happy life? Whatever your needs may be, it’s also important to consider how much you can afford to pay monthly and choose a benefit amount within your budget. 

For more guidance on choosing a cover amount, check out our handy guide How Much Life Insurance Do I Need? You can also use our life insurance calculator to help you figure out what benefit amount might work best for you. 

How much will my premiums cost? 

After you’ve chosen your coverage, we’ll calculate your premiums, which you’ll pay monthly until you pass away, or until the policy anniversary following your 95th birthday (after which you’ll still be covered but won’t have to make any further payments). Premiums start from just $13.95 per month3, but there are a few things to take into consideration. 

To calculate your monthly premiums, we’ll consider your age, gender, smoker status, benefit amount, and whether you’ve chosen a single or joint policy. If you’ve opted for the increasing benefit option, your premiums will increase each year on the policy anniversary. 

The younger you are when you take out your policy, the lower the rate we can offer, so it’s a good idea to get in touch as soon as possible. For more on what might affect your premiums, see our helpful guide How Much Does Life Insurance Cost?

Why choose Zesty Insurance?

We’re here to offer you stress-free life insurance that suits your needs, so you can live your life to the fullest with nothing to hold you back. Here are a few more reasons to choose Zesty Insurance: 

  • Quick and Easy – With guaranteed coverage for Canadian residents aged 40-801, you can get covered in one phone call
  • Exclusive Coverage – With Zesty Insurance Agency you can buy Final Expenses Insurance directly, without the need to go through a broker
  • Great Service – We pride ourselves on our friendly, experienced customer service agents, who’ll be available to you every step of the way

We’re here to help 

Deciding on a life insurance policy is a big step and often a lifelong commitment, so it’s important to understand the ins and outs of any policy you choose. If there’s anything you need to know, we’re here for you. Just give our friendly Canadian based customer service team a call on  and we’ll be happy to get you a free quote, answer any questions you have, or even get you covered over the phone in just a few minutes.

Call us today about Life Insurance


Not yet available in Quebec.


Where death occurs within 90 days of an accident occurring after the policy start date, and not including death by self-inflicted injury


Based on a 50 year old female non-smoker with $3,000 of coverage